Sky announces price freeze for current customers
Monday, July 18th, 2011
Digital TV giant Sky has fixed the prices paid by customers, in a move designed to aid families during tight financial times.
News reported by website Cable.co.uk confirmed that the price freeze runs from September 1st this year to August 31st 2012, which will be welcome news for Sky customers at a time when UK residents are seeing other bills continue to rise.
Sky’s leading rival Virgin Media is, conversely, increasing monthly line rental from August 1st, and its connection fees are expected to rise, whilst BT Vision has already bumped up landline charges this year.
Managing Director of Sky’s customer group, Andrea Zappia, said: “With subscription prices frozen for at least a year, our customers can look forward to getting more than ever from Sky.”
Sky has also recently worked to streamline its service, after announcing that the viewing packs will be simplified, and Sky Mobile TV and Sky Player have both been combined to form the new on demand service Sky Go.
