US broadcaster CBS is to launch a range of branded digital channels in the UK.
The broadcasting network will work in conjunction with channel provider Chellomedia, the European content division of Liberty Global, which will rebrand six of its 26 services - Zone Romantica, Zone Thriller, Zone Horror and Zone Reality, Zone Horror +1 and Zone Reality +1 - under the CBS banner. The channels have not yet been given new names.
CBS’s new UK themed channels, which will launch later this year, will feature programming from the network’s 70,000 hour back catalogue, including the 1980s soap opera Dynasty and the remastered version of the original series of Star Trek. In addition, the broadcaster will continue to acquire programming from third party suppliers.
The commercially funded Chello Zone channels are currently broadcast to over 13 million homes through Sky, Virgin Media and FreeSat. The rebranded CBS channels will continue to be operated by Chellomedia, but representatives from CBS will contribute to the shaping and day-to-day running of the channels.
American networks ABC, NBC and Fox have all run channels on British television, but this is the first time that CBS has launched such a venture, although its CBS Evening News programme already airs on Sky News.
“The CBS brand is recognised around the world for quality, both as a production studio and as a network,” said Armando Nuñez, president of CBS Studios International.
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