Channel 4 launches new 4OD service
Wednesday, August 31st, 2011
Channel 4 has tweaked its 4OD catch-up service, and officially launched the revamp today.
4OD can be accessed at any time online, but now users can activate ‘My 4OD’, giving them the option of adding programme preferences and creating personalised playlists. This new aspect of the website will send reminders to users of ‘My 4OD’, letting them know that their favourites are due to air.
In order to activate ‘My 4OD’, users will need to register various details including date of birth.
The revamp also includes improved full-page viewing and search, as well as a recommendation service.
Sarah Milton, Head of VoD at Channel 4, said: “We have refined and optimised the design to ensure viewers get the best experience from the wealth of content Channel 4 has to offer.”
“We have over 5,000 hours of archive programming available on the Channel4.com 4oD service, and the redesign makes it even easier for users to browse our offering.”
According to The Telegraph, Channel 4 is hoping to tailor the advert selection for particular demographics by utilising the information from ‘My 4OD’.
4OD is still operating in the shadow of BBC iPlayer, although The Guardian reports impressive viewing figures of 3.4m for Channel 4’s service, which offers on demand episodes of popular shows such as Hollyoaks, 8 Out Of 10 Cats and The I.T. Crowd. 4OD, like its BBC rival, can be accessed on TV at home through Virgin Media and BT Vision packages.

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